Monday, January 12, 2009

Apple, Nintendo absent in Greenpeace green electronics ranking

By : By Wolfgang Gruener

Chicago (IL) – Greenpeace released a new edition of its Green Electronics Survey that ranks the greenest gadgets and computer hardware submitted by manufacturers. The organization concluded that all manufacturers that participated in the survey have made progress in one way or the other: Hazardous materials are being phased out and recycled materials are more and more part of the production; power consumption is decreasing and green energy policies are becoming much more transparent. Unfortunately, there are very few products published in this survey, but it is somewhat surprising that Apple and other high profile companies such as Nintendo and Microsoft declined to submit their products for testing.

The Greenpeace Guide to Greener Electronics has become one of the most important independent reports on green products in the IT industry. The guide ranks 18 companies and sheds some light on their eco-responsibility by considering criteria such the use of materials in their products, power consumption, product lifecycle characteristics such as recyclability, special innovations and disclosure of “green” data. The current report sees Nokia in the lead, followed by Sony Ericsson, Toshiba, Samsung and Fujitsu-Siemens. Trailing the pack are Apple, Philips, Lenovo, Microsoft and Nintendo. Nintendo is dead last and scores “zero on most criteria except chemicals management and energy,” Greenpeace said.
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